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Timberland began producing the first truly waterproof boots during the industrial revolution, a time when other manufacturers were moving towards factory-produced goods with little attention to quality. Timberland, guided by the highest regard for durability and workmanship, led the company to produce rugged, sturdy clothing that could be worn comfortably for regular everyday use. Timberland prides itself on its commitment to business ethics, which is seen in innovative programs such as offering employees 40 paid hours leave to use for community service. This commitment to excellence in both production and operation makes Timberland a truly innovative producer.